Portfolio
The Challenge: The Tachi Palace's website had hundreds of pages of content, and nearly all of them were in need of frequent updates. Being a smaller casino with a smaller budget, they needed their website to directly connect to their clients, letting them know of changes in promotions and entertainment. In the past, they had good looking web pages that were infrequently updated, or ugly web pages that stayed current. They needed an attractive, easy to use solution in order to remain competitive in an increasingly crowded market.
The Solution: The Tachi Palace needed a content manamgent system that was easy to use and adaptable enough to fit the needs of all their different departments. Joomla was selected, along with nearly a dozen thrid party applications and plugins, as well as some custom components created exclusively fot the Tachi Palace.
The front page features a dynamic content rotator that is updated with current promotions and events. Also on the home page is a modules that pulls from all the different dynamic calendars to display what's going on at Tachi for that day, and another that lists all of the recently updated pages. Human resources has an advanced Employment application, that allows them to create pre-defined jobs, and then post job openings to the web site, using an easy to use graphical interface. Applicants can download the job application form right from the site.
The "Premiere Club" loyalty program is an important part of the casino's marketing efforts, so an application is easily filled out online which goes directly to the Premiere Club department who then process the application. All customers have to do is walk in and pick up their new loyalty card. Club promotions are listed on the site.
The site also features an entertainment calendar, a bingo calendar, photo galleries, and on-line hotel reservations.
The whole site is maintained in-house by staff with no technical background, and very little training.
The Results: Despite being one of the smaller casino's in the area, the Tachi Palace's website receives nearly double the traffic tha Chuckchansi and Table Mountain get, making it the number one casino website in the Central Valley (according to statistics taken in August of 2009).
